May 19, 2023

When it comes to packaging design, color plays a crucial role in influencing consumer purchase decisions. The color of a product’s packaging can evoke emotions, create brand recognition, and even communicate the product’s intended use. As a consumer, you may not even realize how much of an impact packaging color has on your purchasing decisions. […]

Choosing the right colors for your business is a crucial part of creating a strong brand identity. The colors you choose can have a significant impact on how your brand is perceived by your target audience. In Africa, where culture and symbolism play a vital role in branding, understanding the psychology of color is even